It’s still dark when you lace up your boots. The mountain air bites a little, but it feels good—like purpose. You’re not wandering. You’re leading.
You’ve been here before. You know the switchbacks. You’ve taken others up this trail, warned them where the footing gets slippery, reminded them to hydrate before the steep part, waited with them when they needed to rest.
You’re not guessing your way to the summit.
You know the way.
That’s what it means to be the go-to expert in your area.
Not a guru on a pedestal. Not a perfect person with all the answers.
Just someone who’s walked the road—and is now turning around, holding out a hand, and saying, “Hey. This way. I’ve got you.”
I’m talking about the thing you help people climb every day. The struggle your people are facing that you’re uniquely equipped to guide them through.
And here’s the truth I want you to hear today:
You don’t have to wait for someone else to give you permission to be the guide.
You’ve already hiked the mountain and helped others do the same.
You’ve read the latest evidence. You’ve seen the patterns. You’ve walked people through the pain and confusion and decision fatigue—and you’ve helped them come out the other side.
That makes you an expert.
Not someday. Now.
In this short training, I broke down how to step into that expert role and actually claim your place as the go-to person in your area.
Not in a loud, braggy, billboard-buying way.
In a quiet, steady, trustworthy way. The way a good guide does.
I mapped it out using a metaphor that really works for me—and maybe it will for you too: climbing Everest. Watch the video above to learn.
Here’s the scoop on upcoming quick trainings for how to be the expert in your area:
🏁 Day 1: Plant Your Flag
Declare your expertise. Say it out loud. “I help parents navigate ADHD without rushing to meds.” Or “I guide women through postpartum healing.” Pick your mountain. Be specific. Plant your flag.
🏕️ Day 2: Set Up Base Camp
Give people a way to find you. That might be a landing page, a Facebook group, or your Friday Substack. Create a home base.
🪧 Day 3: Build Trail Markers
Start sharing bits of your framework. Little teaching moments. Clarity builders. When someone asks a friend, “Who knows about this?”—you want your name to pop up.
🗺️ Day 4: Chart the Course
Lay out your process. If someone climbs this mountain with you, what does it look like? What’s the experience? Show them the map.
🧗 Day 5: Lead the Climb
Now it’s time to invite. “Here’s how I can help. Want to do this together?” That’s when they’ll finally say, “Yes, you’re the guide I’ve been looking for.”
Here’s what I believe:
You’re already the expert.
You need to own it.
And then structure your practice to support it.
If you’ve been sitting on your expertise, worried about sounding too confident or not ready enough—this is your sign to go for it.
We need more good guides in healthcare.
🚨 Feeling stuck on what to do next?
If this message hits home—and you’re a direct primary care physician ready to step into your expert role but unsure how to build momentum—join me and Dr. Marina Capella for a live, one-time workshop:
🧭 UNSTUCK: A Workshop for DPC Docs Who Need Momentum
📅 Sign up here → https://workshop.dpcpediatrician.com/unstuck
We’ll help you stop spinning and start moving with clarity and confidence.
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