Click the post to watch a 5 minute video where I talk through exactly how to show up in local parent FB groups without being salesy!
One of the biggest frustrations for direct primary care and pediatric primary care providers is getting more patients without feeling like a pushy marketer. Most of us got into medicine to help people—not to spend hours trying to figure out social media algorithms or convince people to book appointments.
But here’s the truth: Word of mouth is everything.
And it’s not just traditional word of mouth—it’s digital word of mouth. That means when people in local Facebook groups ask for pediatrician recommendations, talk about their child’s health struggles, or vent about how hard it is to get an appointment somewhere, you want your name to come up.
How to Show Up in Facebook Groups Without Being Annoying
You’ve probably seen other business owners barge into groups, drop a link to their services, and disappear. That doesn’t work. You’ll get ignored at best or kicked out at worst.
Instead, here’s how to stand out as a trusted expert and get more patients organically:
✔ Give more than you take. Show up as a problem solver, not a promoter.
✔ Ask real questions. Be a normal, engaged parent in the group. (“What’s the best thing to do with a two-year-old on a Saturday morning?”)
✔ Share your approach. Not medical advice—just your general perspective on common concerns. (“When parents ask me about screen time and focus, I always talk about XYZ.”)
✔ Make sure your profile is optimized. If someone clicks on your name, they should immediately see that you’re a pediatrician and have a link to your website.
✔ Recommend helpful resources. Not just your own—anything genuinely valuable that builds trust.
When people see your name consistently, providing value without an agenda, they start to trust you. When they need a doctor, or when a friend asks for a recommendation, guess who they’ll think of?
Want to Make This Even Easier?
If you’re tired of trying to figure out practice marketing on your own, I’ve put together a 28-Day Practice Marketing Challenge designed for busy doctors like you.
Over 28 days, you’ll get simple, actionable tasks delivered to you over text message - no course logins and the homework takes < 10 min/day to grow your visibility and fill your practice with your ideal patients—without wasting time on marketing that doesn’t work.
👉 Check out the challenge and join here: pbmd.co/28
For ongoing support and a community of like-minded professionals, consider joining the Practice Growers Guild. It's designed to help practice owners like you achieve steady growth without the overwhelm.
👉 Learn more about the guild here: pbmd.co/guild
Let’s build your practice the right way—without the guesswork.
Let’s grow your practice the right way—without the guesswork.
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