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How I Capture Attention In The Age Of Microattention

Challenges are one of the best ways to give your ideal new people a quick win, illustrate your approach, and help them make the next logical step towards you

Phil Boucher, M.D.'s avatar
Phil Boucher, M.D.
Mar 20, 2025
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Have you noticed how hard it is to get people to actually engage and give you their attention?

Heck these days even divided attention would be better than what we face in getting our message out there.

It’s not just you.

We live in an age where people scroll through the height of the Statue of Liberty every single day on their phones. Their attention is …

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