Here's how to get on the local news and share your expertise

It's waaaaay easier than you think (even if you don't want to be on camera - local news NEEDS experts!)

Most busy practice owners assume that getting featured on the local news requires PR firms, insider connections, or years of media experience. Nope. Local journalists need sources—and they need them fast.

Unlike national media, where stories are planned weeks in advance, local reporters often don’t get their assignments until the same day or maybe the da…